Tuesday, May 27, 2008

Royal Canin's spin


Take a look at this article, published in the local Guelph paper. Royal Canin, owned by the multinational Mars candy bar company, has targeted Ontario as its base of operations for North America. It's building a brand new factory in the same town as the University of Guelph. Coincidence?

Royal Canin maintains that they will have "quality control" infra-red technology in place to spot contaminants. But this doesn't address the fact that all dry food is made with grains and cats cannot digest grains. Are they going to test products made of grains for grains? How useful is quality control for species-inappropriate ingredients?

You can see how ridiculous this discussion becomes. Is RC going to re-formulate their entire product line to be grain free and not made by the process of cooking and extrusion? And even if they did, the very existence of kibble products are like being told by your medical doctor to eat only diet bars for your entire lifetime. Or sugar frosted flakes. Yes, there is nothing good to be said about kibble.

What really needs to happen is that these products need to be removed from the market entirely. These products are untested and unregulated. There isn't even an iota of oversight into the pet food industry -- even Big Pharma has to engage in a more extensive testing process to allow new pharmaceuticals to enter the market. With pet food there is nothing in place. True, we know that even if regulatory changes are implemented, the PFI will continue to cheat.

Who in their right mind would believe that any living being can be healthy eating a lifetime of meat-flavoured cookies? Who would think they could live a long and healthy life without fresh food? Well the pet food companies claim that--- by saying that cats should only eat commercial kibble for their entire lifetime.

It's predictable that the industry would now start to talk about "quality control" measures, but it's really just their way to try create spin to get the public believe that their products are "healthy and balanced".

What is even more offensive is that RC is claiming that they are "victims" of the tainted gluten suppliers. That's hardly a credible or responsible position. It shows a total lack of accountability on behalf of this huge and secretive multinational corporation, which is owned by the Mars candy bar company.

So exactly what kind of research will this Royal Canin Research chair, at the University of Guelph veterinarian school, be engaged with involving feline and canine nutrition? How to continue to brainwash future generations of veterinarians into "prescribing" untested and unregulated kibble? Validating RC claims that it's okay to feed designer kibble with antioxidants, inculcating them into the false ideology of nutritionism?

"Prescription diets" -- are they a food or a drug? If they are being prescribed shouldn't they require a prescription and thus be regulated as such? If they are a food -- well, how is it that so many of these product lines are sold only in veterinarian clinics?

Would people continue to buy RC products if they knew their cat food was made by a candy bar company? Healthy and balanced? Hello?

I see Royal Canin talking about the problems the recalls caused them -- but I don't see a single word in the story about Royal Canin being sorry for all the pain and suffering they have caused. Or apologizing.

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